Aha! So That's It!

Well, it took this article until the very end to get to the heart of the matter, but I guess this must be the point of all of this Swift Boat madness and negative campaigning on Kerry's previously undisputed war record.:

" Indeed, it's far more likely that moderates and fence-sitters will be disgusted by the lengths to which partisans will go to discredit a rival. But this anti-Kerry campaign is not designed to win undecided votes. It's designed to reassure uneasy minds"