Saturday, September 09, 2006

Is This Why We Are Hated Across The Globe?

A couple of weeks ago, I did notice a flyer in one of the local Starbuck's (a fairly new one) regarding them not accepting a certain coupon. Since I hadn't received any such coupon, I didn't really give it a second thought. However, it seems that some little 23 year old was so miffed enough by her coupon not being honored that she filed a lawsuit.
Starbucks was sued for $114 million Friday over its recall last week of a coupon that entitled the holder to a free large iced drink being promoted by the giant Seattle coffee retailer.
Peter Sullivan, the lawyer who sued on behalf of a 23-year-old Starbucks regular who felt "betrayed" when her coupon was not honored, accused the company of fraud and said he will request class-action status to include the "thousands who were misled" by the offer.
On Aug. 23, Starbucks e-mailed the coupon for the free grande drink to selected employees with instructions for them to forward the coupon to friends and family. The offer was valid through Sept. 30.
But, Sullivan said, Starbucks got jittery and refused to honor the coupon after the company saw how widely it had been distributed. "I believe they were surprised by how successful the promotion was," the lawyer said.
"The excuse proffered by Starbucks, that they did not believe that an offer released over the Internet would be so widely distributed, is ridiculous," Sullivan said. "Clearly, Starbucks chose to initiate a viral marketing campaign to counteract their slumping sales."
A spokeswoman for Starbucks said company officials had seen Sullivan’s press release but not his court papers and would have not immediate comment.
Sullivan said he saw lines of coupon-carrying caffeine customers outside Starbucks coffee shops in New York in response to the promotion, and when they could not redeem the coupons "they felt let down and angry."

Is this really where we are folks? People are filing multi-million dollar lawsuits because some coffee shop wouldn't give them a free cup of coffee? Puleese!

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