Boo Hoo! Too Bad, So Sad!
Bottom line is that Fox News is in for a very rough 2008. And the umbrella reason for that is quite simple: Eight years ago the all-news cable channel went all-in on the presidency of George W. Bush and became a broadcast partner with the White House. Proof of that was on display Sunday night, Jan. 27, during Fox News' prime-time "Fighting to the Finish," a "historic documentary" on the final year of Bush's presidency. Filmed in HD and featuring "unprecedented access," according to the Fox News press release, the show was pure propaganda. (I must have missed Fox News' "Fighting to the Finish" special back in 2000, chronicling the conclusion of President Bill Clinton's second term and his "extraordinarily consequential tenure.")
The point is that Fox News years ago made an obvious decision to appeal almost exclusively to Republican viewers. The good news then for Fox News was that it succeeded. The bad news now for Fox News is that it succeeded.
Meaning, when the GOP catches a cold, everybody at Fox News gets sick. As blogger Logan Murphy put it at Crooks and Liars, "Watching FOX News getting their comeuppance has been fun to watch. They made their bed, now they're having to lie in it and it's not too comfortable."
The most obvious signs of Fox News' downturn have been the cable ratings for the big primary and caucus votes this year, as well as the high-profile debates. With this election season generating unprecedented voter and viewer interest, Fox News' rating bumps to date have remained underwhelming, to say the least.
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